Podium
Hard Earned.
Four pieces of gear. Four standards. We verify each at the time of purchase.
Pick your gate.
Four pieces of gear. Four ways to earn them. Pick the one you've already done.
Submit proof.
Race results. Lift videos. A photo of the perfect cut. Whatever the gate calls for.
Earn the gear.
We review every application by hand. If you qualify, we send you a private checkout.
The Sub 4
A sub 4:00 finish at any USATF-certified marathon. All time. We don't care when you ran it. We care that you did.
A link to your public race results, a link to your Strava activity, or a photo of your finisher cert and bib.
The 1:15
A sub 1:15:00 finish at a solo HYROX event. Open division. Any race location.
A link to your public HYROX results page showing your name, time, and division.
The 1200
A 1200 lb composite total. Squat plus bench plus deadlift. No belt-only or knee-wrap minimums. Make it real.
A verified meet result link from USAPL, USPA, IPF, or RPS. Or a video link (YouTube, Instagram, or Drive) showing squat to depth, paused bench, and deadlift to lockout in the same session.
The Towel
A perfect medium-rare steak. Cooked at home. Even pink throughout. No gray band.
A photo of the cut steak showing the cross-section. Tell us the cut and the technique. We love the story.
How the review works.
No bots. No automatic approvals. Every application crosses our desk and gets a human read against a documented standard. If you qualify, you'll hear from us within 48 hours with a private checkout link. If you don't qualify yet, we'll tell you what's missing. The gate stays open.
Our founders personally read every application. No exceptions.
You'll get a verdict within two business days of submitting.
Premium materials. Made to outlast the gear it sits next to. The piece you reach for first.